Brand & Logo
Arc's visual identity — our color system and downloadable logo assets. Please follow the guidelines below when referencing the Arc brand.
Color Palette
Arc ships 12 selectable theme colors. Each is a first-class part of the brand — Sky is our primary brand color.
Sky
Brand primary#5271FFKomorebi
Theme color#F48771Terroir
Theme color#6AA84FMaison
Theme color#D4698ACave
Theme color#A08068Réserve
Theme color#6C5CF7Evening Primrose
Theme color#D4A843Forget-me-not
Theme color#8B7CC8Jasmine
Theme color#4DAD96Platinum Noir
Theme color#94989EOracle
Theme color#FFE600Matrix
Theme color#00D8C4Tap a HEX value to select it. The four flower themes also carry a Japanese name in the Japanese locale.
Logos
Download the Arc and Atlas Associates logos. Choose the version with enough contrast against your background.
Arc Logo
Download
Arc Brand Logo
Download
Arc Icon
Download
Arc App Icon
Download
Atlas Associates Logo
DownloadLogo and icon assets are being refreshed. Files here may be updated — check back for the latest versions.
Brand in Action: Business Card
Arc's identity applied to corporate stationery. A 3D preview of our business card design.
Hover or tap the card to flip it. The front features the company name logo, and the back features the corporate logo.
Logo History
Past designs from Arc's history, shared as a record of how our brand has evolved.
Usage Guidelines
Do
- Keep clear space around the logo and preserve its proportions.
- Use the official color values exactly as listed.
Don't
- Don't recolor, distort, rotate, or add effects to the logo.
- Don't place the logo on low-contrast or busy backgrounds.